Furever Woof was born in Sheffield with the love between a dog mum and her German Shepherd rescue.

In July 2023, we welcomed Milo, a 1 year old German Shepherd into our lives. Strong, loyal and full of energy, he quickly showed us that it was difficult to find accessories that were both durable enough for his strength and matched his personality - So, I decided to make it.

I’m Georgina, the founder of Furever Woof.

I’m 29, based in Sheffield, South Yorkshire, and this is a proudly independent, one-woman business. I design the products, run the website, manage socials, pack orders, and handle everything behind the scenes — all alongside a full-time Monday to Friday job. My partner, Alex, supports me quietly with advice, but the growth of this brand has been a journey of learning as I go. I had no background in business, product design, social media, or photography when I started. What Furever Woof is today has been shaped through late nights, self-funded samples, stock, trial and error, and the belief that this dream was worth pursuing.

On August 30th, 2025, Furever Woof officially launched —

My dream finally brought to life. Our adventure harnesses, leads, and collars are designed for dogs of all shapes and sizes, stocked from XS to XL. Each piece is created with real life in mind — from muddy Peak District hikes to gentle strolls around the local village. Because adventures don’t have to be extreme to matter, and they’re always better shared.
In our spare time, you’ll often find our small family out exploring, sometimes joined by Zeus, my parents’ German Shepherd — a reminder of why durability, comfort, and thoughtful design matter so much. Furever Woof is more than a dog accessories brand. It’s a reflection of independence, resilience, and growth — a small business built step by step, learning with each day that goes by. Thank you for supporting a small business and a dream still in the making.